Today on Positively West Virginia, host Nick Hart sits down with Cortina Jenelle Caldwell, Brand Evangelist, during Bridging Innovation Week at West Virginia University in Morgantown, West Virginia. For over two decades, Cortina has worked at the intersection of purpose, strategy, and technology helping leaders transform vision into scalable systems that create measurable impact.
Recorded at one of the state’s premier entrepreneurship events, this conversation dives into brand architecture, community economics, and innovation and how organizations can build structures that don’t just grow, but sustain meaningful change. Cortina’s message is clear: impact isn’t accidental. It’s designed, engineered, and built to scale.
Website: https://cortinajenelle.com/
