Episode 217 – Tony Onorato – APO Consulting

Apr 28, 2022 | Positively West Virginia

Tony Onorato has always been a go-getter. Licensed as a Professional Counselor, he functions as a Sports Performance Consultant out of his agency in Morgantown, West Virginia.

APO Consulting was born almost 25 years ago and focuses on working anxiety, depression, substance abuse, and sports performance-related issues. Oranto is also the owner of the ProHealth Employee Assistance Program and the Founder of Fortis Healthcare Systems, Inc.

“My father was very existential, and his faith was very important to him,” said Onorato. “This groomed me a little bit in how I thought about being helpful to others.”

Onorato knows a little bit about a successful mindset in any area of life, whether interpersonal, performance-related, or vocational success.

“Frame of mind is everything,” said Onorato. “What do I anchor myself to? We help people anchor themselves to their strengths and priorities.”

Onorato’s empire is thoroughly West Virginian, having worked for several WVU royalty, including Don Nehlen and John Beilen.

Once a member of the WVU Wrestling team (c. 1984-1989) and a Graduate Assistant Strength and Conditioning coach during his Master’s Degree program, he now contributes to the color commentary for WVU home wrestling matches on ESPN+.

In each new endeavor, Oronato attempts to locate his success in four things:

  • Know what’s important to you
  • Work from your strengths
  • Focus on what you can control
  • Make sure you have fun

Onorato sits on the West Virginia Board of Examiners in Counseling and is a board member of the American Mental Health Counselors Association. He previously served as the President of the West Virginia Licensed Professional Counselors Association.

If you’d like to keep up with Tony and APO Counseling, visit www.apocounseling.com.


  • PIECE OF ADVICE: “Have the courage to follow where your dreams are,” advised Onorato.

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