Lincoln Kinkade, physical therapist, consummate entrepreneur and founding owner of Fyzical Therapy and Balance Centers, formerly known as Dynamic Physical Therapy, talked with Jim Matuga, host of The Positively West Virginia Podcast, about his business, his worst business moment and his advice for entrepreneurs.
Fyzical Therapy and Balance Centers, formerly known as Dynamic Physical Therapy, was founded in 2003 and is located in multiple locations, including Star City, Sabraton, Westover, Jane Lew, Fairmont and Bridgeport.
Kinkade has been self-employed since the age of 11 from offering lawn care services, to quality student rentals, housing developments and fitness ventures, to his ultimate purpose of helping his patients as a physical therapist.
What got you into this line of work?
“Coming through highschool I was very active and played multiple sports. I was fortunate to not have any injuries. I wanted to do something in the medical field, but I didn’t want to spend eight to 10 years of my life pursuing a medical degree,” Kinkade said. “I had a high school sweetheart, and I knew that I didn’t want to put my life on hold. That’s when I discovered physical therapy.”
“It was really love at first sight from when I first walked into a physical therapy clinic to do some volunteer hours as a freshman. I knew I was in the right place.”
What has been your worst business moment so far?
“I remember the first time that I was really really busy, and I had over committed to staff. I had this great young lady who worked for me, and I had to go to her and a say ‘sorry, we aren’t busy enough and I have to let you go.’”
“The same thing happened in my twelfth year of business. I thought we were busy. I thought I could sustain, but things dropped off and I had to let someone go.”
What was the take away from that moment?
“For me, it’s simple,” Kinkade said. “Don’t take your foot off the gas.”
“Keep the marketing efforts going. I think that’s the problem with everybody. They get to a point where they’re busy so they take their eye off of marketing and advertising and reaching out to the people who like, know and trust them. Things can start to go downhill, and if you don’t catch it early enough, things can get bad.”
What is one piece of advice you would give a young entrepreneur?
“You’ve got to continue to grow,” Kinkade said. “For me, I am dedicated to growth everyday. If you’re sitting out there one day, and saying ‘I want to open an office, but I don’t know what to do’ there are lots of ways and areas that you can plug into like mastermind groups that could help.”
Kinkade was a guest on The Positively West Virginia Podcast. Listen to his full podcast here.
PWV QUICK BITS | PHYSICAL THERAPY
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- PIECE OF ADVICE: “Keep the marketing efforts going,” Kinkade said.