Trail’s Edge Cycles: Fueling the Love for Biking in Beckley, WV
West Virginia has always been a haven for outdoor enthusiasts, and for Jeff Webb, cycling is more than just a sport—it’s a passion that turned into a thriving business. As the owner of Trail’s Edge Cycles in Beckley, West Virginia, Jeff has built a bike shop that is truly by the community, for the community.
The Birth of Trail’s Edge Cycles
Jeff’s journey into the bike shop business started before the pandemic. As an avid cyclist, he and a friend often rode trails in Fayetteville, where they visited a bike shop that also had a restaurant attached. The experience left them wondering: Why doesn’t Beckley have something like this?
Through his travels, Jeff frequently visited bike shops in other states, always returning with the same thought—Beckley deserved a cycling hub of its own. Eventually, he realized that the only reason one didn’t exist was because no one had taken the initiative to start one. That’s when the idea of Trail’s Edge Cycles began to take shape.
Jeff, along with a friend who worked at a local bike shop, started planning their own business, discussing what they could do differently to stand out. They focused on listening to the needs of the local cycling community, ensuring their shop catered to what riders actually wanted.
A Customer-Driven Approach
Unlike many bike shops that simply stock whatever brands they choose, Trail’s Edge Cycles prioritizes customer feedback. Rather than telling customers what brands they should buy, Jeff and his team ask: What brands do you love?
This approach allows them to bring in products that truly excite their customers. Additionally, Jeff recognized the need for flexible service hours for people with non-traditional work schedules, such as coal miners. Trail’s Edge Cycles offers after-hours appointments, allowing customers to drop off bikes for repairs or shop at their convenience.
A Lifelong Love for Cycling
Jeff’s passion for cycling started after college. A former baseball player at West Virginia Tech, he wanted a way to stay active post-graduation. He initially bought a bike from a big-box retailer but quickly realized the importance of investing in quality equipment. After purchasing his first real mountain bike from a local shop, he was hooked.
His first real ride at Little Beaver State Park was an unforgettable experience. As he pedaled deeper into the woods and entered a tunnel formed by rhododendrons, it was like stepping into Alice in Wonderland—and he’s been immersed in the world of cycling ever since.
Building a Brand Through Innovation
Now in its second year of business, Trail’s Edge Cycles is making waves in the industry, particularly through creative digital marketing. One of their most exciting projects is their Project Bike Build series. The concept is simple: they buy a bike for the shop, record the entire build process, and share it online, discussing specifications and customizations.
Their latest Scott Ransom build has garnered over 1,600 views on Facebook, proving that their content resonates with the local cycling community. The series will continue in phases, featuring different vendors and customization options, ultimately showcasing Trail’s Edge Cycles’ unique branding.
Specializing in Mountain Biking
Given its proximity to some of West Virginia’s best trails, Trail’s Edge Cycles specializes in mountain bikes, carrying top brands like Scott, Trek, and Cannondale. While they do sell road bikes and e-bikes, their primary customer base consists of trail riders. Their shop is located just 1.5 miles from the Gray Flats Trail System, making it a perfect hub for mountain bikers.
The Future of Trail’s Edge Cycles
With a strong foundation and a customer-first approach, Trail’s Edge Cycles is quickly becoming a go-to destination for cyclists in Beckley and beyond. By staying engaged with the community, adapting to their needs, and continuing to push creative marketing strategies, Jeff Webb and his team are ensuring that cycling culture in West Virginia continues to grow.
For anyone looking for expert advice, high-quality bikes, and a shop that truly listens to its customers, Trail’s Edge Cycles is the place to be.
Visit Trail’s Edge Cycles:
📍 Beckley, WV 🌐 https://trailsedgecycles.com/
