The Story of Shear Madness: Bringing Family-Friendly Haircuts to West Virginia
Building Community and Connections through Haircuts
Mary Ann Davis, the franchise owner of Shear Madness Haircuts for Kids in Cheat Lake, West Virginia, is not your average entrepreneur. Alongside her husband, she has co-managed another business, but after a series of personal life-altering events, she sought a new venture to make a positive impact in her community. Shear Madness was born from this journey, offering a family-friendly, calming space where parents and children can enjoy stress-free haircuts.
Inspiration from a Journey of Resilience and Community Support
In early 2021, Mary Ann encountered a series of challenges that profoundly shaped her outlook on life and business. After battling a health issue that required surgery, followed by a traumatic train accident, she found herself deeply grateful for the unwavering support of her local community. “The community really stepped up for me and my family,” Mary Ann shared, “so I wanted to give back.” While opening a hair salon might seem an unconventional way to express gratitude, she believed that creating a space where families feel welcomed and at ease would be the perfect way to pay it forward.
Creating a Unique Experience for Children and Families
At Shear Madness, every element of the salon is designed to put kids at ease and make the haircut experience enjoyable. From the fun, toy-filled waiting area to the selection of child-friendly themed chairs like tractors, fire trucks, and airplanes, kids can find excitement in choosing their own seat. Mary Ann explains, “The best part of my day is watching people walk in the door for the first time. They just go, ‘Wow,’ and the children can relax and just be kids.”
Beyond haircuts, Shear Madness offers a range of services, including ear piercings and kids’ birthday parties. The salon’s mission is simple but profound: “Our goal is that every child leaves feeling empowered and appreciated,” Mary Ann says, reflecting on how each stylist takes time to make each young client feel special and heard.
Choosing the Franchise Model
Mary Ann initially discovered Shear Madness through an unexpected email, which led her to research the concept. Inspired by the brand’s commitment to family-centered services, she and her husband visited existing locations to experience the unique atmosphere firsthand. The support and resources offered by the franchise team made Shear Madness the ideal choice for her venture, enabling her to bring this distinctive salon experience to West Virginia families.
