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DOCK SYSTEMS & HARDWARE
American Muscle Docks and Fabrication® has the mission to build stronger, simpler, and more aesthetically pleasing dock systems and dock hardware for commercial and residential applications. We strive for innovative manufacturing techniques to give our customers a unique and superior product for a lower price. “We build everything with the attitude of letting our product speak for itself.”
Steel Truss Dock made by American Muscle Docs
Show Notes:
- 00:31-2:22: Jim introduces today’s guest, Luke Diserio, and his company, American Muscle Docks and Fabrication and asks Diserio to give the audience some insight into his personal life.
- 2:23-5:36: Diserio talks about the ins and outs of his company, his market, and what separates them from the competition.
- 5:37-5:47: How did you get into the dock business?
- 5:48-8:57: Diserio talks about his grandfather’s start in a metal manufacturing company and how the company was passed down to his father and then eventually him.
- 8:58-9:15: What’s your 30 second elevator pitch?
- 9:16-9:50: “We build the coolest looking dock-systems… Our dock systems are unlike anything else out there.”
- 9:51-10:03: What’re you most excited about for your company right now?
- 10:04-11:15: “I would have to say the fact that we’ve grown every year.”
- 11:16-12:05: Take us to that worst business moment you’ve had…
- 12:06-14:12: Diserio talks about trying to overcome the obstacles of losing employees while still hitting deadlines and how tough that can be.
- 14:13-14:22: What’s your takeaway from that?
- 14:23-14:57: “I think you just have to have the understanding that you have to make quick decisions and move on your feet and always be prepared for what-if.”
- 14:58-15:05: What would you say is the best thing about being in business in West Virginia?
- 15:06-17:19: “In all honesty, West Virginia has a ton of resources for small businesses to be able to gain exposure and help export products.”
- 17:20-18:01: What’s the vision for your company long-term?
- 18:02-19:34: “Long-term for our company I really believe we would have to expand and have different warehouses and locations to be able to capitalize on everything that we are or have potential to do.”
- 19:35-19:51: What’s one piece of advice you’d give to young business people or
- 19:52-21:25: “You have to be patient.” Diserio advices to keep the big picture and the main goal in mind and continually chip away.
- 21:26-21:32: What’s one thing you do everyday that you think contributes to your success?
- 21:33-22:34: “I always try to never forget the small details meaning I always try and follow through until the end on everything we do.”
- 22:35-23:07: What’s one resource you use in your business that you cannot live without?
- 23:08-24:02: “It’s the internet, it’s having the resource of finding an answer to a question instantly.”
- 24:03-24:07: Luke, what’s one book you’d recommend to aspiring entrepreneurs?
- 24:08-25:32: “Who Moved My Cheese?” by: Spencer Johnson
- 25:33-26:38: If there is somebody in West Virginia that could help you and your business grow that you could meet, who would it be?
- 26:39-27:40: “I’d love to be able to have a sit down with Jim Justice and showcase some of our floating dock ideas at The Greenbrier.”
- 27:41-28:13: What’s the best way our audience can learn more about you and your company? How can they reach you?
- 28:14-29:15: “The best way is on the website.” www.americanmuscledocks.com
- 29:16- Close: Jim thanks Luke Diserio for joining him on another episode of Positively West Virginia and recognizes the wonderful sponsors of the show that allow these stories to be told.