Positively West Virginia
Positively West Virginia
Episode 46 - What do lavender, honey bees and sailboats have in common? - Wonder Valley Farm
Sierra Cox

Sierra Cox, co-owner of Wonder Valley Farm, a veteran-owned agritourism business in Gandeeville, West Virginia

Sierra Cox is the co-owner of Wonder Valley Farm, a veteran-owned agritourism business in Gandeeville, West Virginia that concentrates on lavender, bees, and forest botanicals. Sierra and her business partner traded in their uniforms for overalls when they separated from the US Navy and created Wonder Valley Farm. They envisioned bringing some of the West Coast flare they experienced while stationed in California and Washington to their start up agritourism business in West Virginia. Through some of the amazing connections they have made in the agriculture and veteran communities, they have planted approximately 800 lavender plants, built a robust apiary, and have future plans to incorporate trendy sailboat cabin accommodations for guests.







  • 3:03 Fill in the gaps of that brief introduction.
  • 4:24 How did you get into this business?
  • 5:39 What is your 30 second pitch?
  • 6:08 What is a sailboat cabin?
  • 7:39 What is the thing you are most excited about for your company right now?
  • 8:54 What was been your most challenging business moment so far?
  • 11:24 Where were you raised in West Virginia?
  • 11:46 Why did you decide to do business in Gandeeville, West Virginia?
  • 13:25 What is the best thing about being in business in West Virginia?
  • 14:22 What is the market like for lavender?
  • 15:44 When do you think you will be able to go to market?
  • 17:10 Positively West Virginia Commercial Break.
  • 17:49 What is the vision you have for your company?
  • 18:40 What is one piece of advice you would give a entrepreneur?
  • 19:36 What is one thing you do everyday that contributes to your success?
  • 20:49 What is one resource you use in your business you can’t live without?
  • 21:11 What is one book you would recommend?


  • 22:31 Tell us about your military experience.
  • 25:35 If you could meet one person in West Virginia who would that be?
  • 26:25 When will your first sailboat cabin be installed?
  • 27:03 What is the best way for people to learn about you?