Positively West Virginia
Positively West Virginia
Episode 23: Learn From a Top Executive Coach: Get Edified. Get Results.
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Ed DeCosta is one of the most engaging executive coaches and thought leaders of our time. He delivers results with companies of all sizes, from high tech start-ups to Fortune 500 corporations.

Ed DeCosta and Presenter at an event

Ed DeCosta and a presenter speaking at an event.

Ed is a dynamic global speaker, who has shared the stage with the likes of John Maxwell, Darren Hardy, Christian Simpson, Les Brown, Nick Vujicic and others.

He is an acclaimed author of books focused on personal and professional development, including ASCEND and Release Your Superhero.

His company, Catalyst Associates, is composed of experienced senior level consultants who are some of the most skilled lean practice experts in business today. Their accomplished representatives utilize their knowledge to positively impact every organization they work with. With Kaizen teams and proven diagnostic tools, they focus on instilling practices that will make a bottom-line impact now and in the future.


Show Notes:

  • 00:31-2:25: Jim introduces today’s guest, Ed DeCosta, and his company Catalyst Associates LLC. He asks DeCosta to fill in some gaps from the brief intro and give the audience an insight look into his personal life.
  • 2:26-5:34: DeCosta tells the audience that he’s been married for 31 years and talks about his three children. He goes on to share with Jim how he got into executive coaching business.
  • 5:35-5:38: What is your 30 second elevator pitch for Catalyst Associates?
  • 5:39-6:02: “I help very busy leaders harness the power of their priorities, the power of their intentionality and then leverage that power to control their calendars and the things they do with their time.”
  • 6:03-6:19: What’re you most excited about for your company right now?
  • 6:20-7:12: “It’s the virtualization. It’s using the power of technology.”
  • 7:13-7:32: Take us to that place of your worst experience as a business owner…
  • 7:33-10:41: DeCosta talks about a time when he was in a no-win-situation while helping a company and the lesson he learned from that. DeCosta says that, “you have to learn to control what you can control.”
  • 10:42-10:48: What would you say is the best thing about doing business here in West Virginia?
  • 10:49-12:02: “The people of West Virginia, by in-large, I have found to be so honest and so genuine and so unpretentious.”
  • 12:03-12:16: What has been your best business moment?
  • 12:17-13:57: DeCosta says the best thing for him is when he finds out that the training he does with leadership teams makes a difference.
  • 13:58-14:21: Jim asks DeCosta to enlighten us on how he became connected with Jon Maxwell and his team…
  • 14:22-17:06: DeCosta describes how that relationship came to be and the amazing opportunity that led to it.
  • 17:07-17:44: What’s the vision for your company long-term?
  • 17:45-19:17: “For me, it’s the virtualization of the company so that I don’t have to travel anywhere. My coaching I can make 100% virtual and my training I can make virtual.”
  • 19:18-19:45: Jim takes a brief moment to recognize the wonderful sponsors of the show.
  • 19:46-20:04: What’s one piece of advice you’d give to young business owners or entrepreneurs?
  • 20:05-22:32: “Embrace the dichotomies of life. Embrace the fact that things don’t always appear to be in alignment.” DeCosta advices to find that balance in life between being a planner and having everything in order and being spontaneous and seizing opportunities.
  • 22:33-24:46: What’s one thing you do everyday that you think contributes to your success?
  • 24:47-23:53: “Daily affirmations.”
  • 23:54-24:05: What’s one resource you use in your business that you just cannot live without?
  • 24:06-25:10: “It’s my daily planner. It’s called, ‘The Daily Edge.’” 
  • 25:11-25:34: What’s one book you would recommend to aspiring business people?
  • 25:35-26:32: “Psycho-Cybernetics, by: Maxwell Maltz”
  • 26:33-27:13: If you could meet anyone in West Virginia that could possibly help your company grow, who would it be?
  • 27:14-29:01: “I would love to meet the superintendent of schools in McDowell County and the two 4th grade teachers that spoke.”
  • 29:02-29:31: How can our listeners learn more about you and your company?
  • 29:32-29:53: “Go to eddecosta.com”
  • 29:54- Close: Jim thanks Ed for joining him on another episode of Positively West Virginia and once again recognizes the wonderful sponsors of the show that allow stories like this one to be shared.

Ed DeCosta and his family in WV

Ed DeCosta and his family in WV