Steven Webb, a native son of West Virginia, has always considered West Virginia home. Born and raised in Beckley, he now operates two floral companies dedicated to preserving the longevity of his hometown.

Webb is a graduate of West Virginia University and the University of Charleston, with English and history degrees. He later received floral training from the Cincinnati School of Floral Design. But after stints in Ohio and Michigan, Webb knew that he “always wanted to be back home.” 

In 1994, Webb purchased Snow Thornton Florists, and in 1997, Dias Floral Company. Like his desire to become a home-based entrepreneur, Snow Thornton Florists has been owned and operated by West Virginia natives since 1918. The companies’ more than 100 years of experience in the Raleigh County area is something Webb is most proud to share with others. 

A necessary component to floral arrangement is maintenance, and Webb has a passion for teaching customers about the basics of floral safe-keeping. He previously served as the Director of Southern West Virginia School of Floral Design, taught floral design at the Academy of Career and Technology, and has been part of the design committee for Beckley Main Street. Webb’s affection for floral design is undergirded by his desire for others to “take time and smell the roses.”

Florists, says Webb, “work until the end.” He wants his tenure in Beckley to be the same.

Webb is a success story in business, and he longs for more entrepreneurs, business and thought leaders to see the potential the state has to offer. 

Though there will be challenges along the way, like floral arrangements, Webb believes West Virginia is worth the time it takes to make it a place worth enjoying.

If you’d like to keep up with Steven’s companies, you can visit and

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  • RECOMMENDED RESOURCE: Positively West Virginia, hosted by InnerAction Media
  • PIECE OF ADVICE: “[Don’t] be discouraged easily. Do things the right way, [and] people will realize it.”