Building Employee Loyalty

Lisa Allen, president and CEO of Ziegenfelder Company in Wheeling, West Virginia, has made a career of making people smile and helping them find their happy place.

Ziegenfelder Company manufactures and sells Budget $aver® twin pops and other frozen treats worldwide.

Allen talked with Jim Matuga, host of Positively West Virginia, about her company and why she is so proud of the vision, value and culture behind it.

Episode 5: Budget $aver Just Might be the “Funnest” Brand in America

Episode 5: Budget $aver Just Might be the “Funnest” Brand in America

Positively West Virginia
Positively West Virginia
Episode 5: Budget $aver Just Might be the "Funnest" Brand in America
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