Sandy Giuliani is the owner of Whippoorwill Woods and Waters, located in Morgantown, West Virginia. Whippoorwill is an artisan gift shop and teaching studio located in the historic Seneca Center. Displayed in their fantastic space are more than 70 artisans, many from West Virginia. Giuliani also has her own creations in this beautiful 3,000 square foot space with an outdoor deck addition that borders the Caperton Rail Trail.

Giuliani was a guest on The Positively West Virginia Podcast. She talked with podcast host, Jim Matuga, about how her success has been growing in the Seneca Center in Morgantown.

What is your 30-second pitch?Whipporwill Woods and Water

“I love to bring in the artisans that are closeted, the ones that do not believe in themselves and do not think their products are something that others want. I have had numerous people that are now flourishing from this. I also encourage these artists to teach, and now every week, we sell out of our classes. Our motto is the Whippoorwill Seedbed because we plant ideas and cultivate artists. We like to train people and bring out their true inner artisan,” said Giuliani.

What is it like to be in the Seneca Center?

“All the merchants here have come together, and we decided to bring back the farmers market here at Seneca during the last weekend in April,” said Giuliani.

What is the long-term vision for your company?

“I want to bring the Seneca Center back to life; that is my goal. I have talked to Andrea Antion with the West Virginia Tourism Bureau and Visit Mountaineer Country. We are getting Seneca to be recognized for what it was. We have every niche covered here, people do not realize that because there were a lot of empty spaces for a long time,” said Giuliani.Whipporwill Woods and Water

Tell us about the classes you offer.

“Some of the artisans that are here and then I also bring in outside teachers. We have it in the evenings; we just had an acrylic canvas class and jewelry creation. Coming up, we have a galaxy t-shirt that we are going to be making, another acrylic painting on canvas, tie-dye, wood signs and mantle box making. Anything that these artisans do at their homes we have a large enough area here to do it. We have food and a good time here during these classes,” said Giuliani.

Giuliani was a guest on the Positively West Virginia Podcast. Listen to her full podcast here.


  • SOMETHING DONE EVERY DAY: “I like to meditate, have positive affirmations and pray before I go out the door in the morning,” said Giuliani.
  • RECOMMENDED RESOURCE: Facebook and the West Virginia Tourism Bureau
  • PIECE OF ADVICE: “Do not compare yourself,” advised Giuliani.